• The Content Manager manually prepared 3–5 articles per month, conducted keyword research, wrote texts, and sent email newsletters.

• • There was a lack of time for A/B testing
• • Low publication frequency
• • Difficulty in measuring the effectiveness of individual articles

• • AI content generation based on customer inquiries and popular topics
• • Automatic scheduling of publications for the blog and social networks
• • A/B testing system for headlines and CTAs
• • Connection to CRM: tracking which article brought in leads

• • Analysis of target audience and content topics (1 day)
• • Training the GPT model on examples of previous articles
• • Integration with HubSpot and Google Analytics
• • Creation of a content calendar

• • The number of articles increased from 4 to 12/month
• • Lead generation from content increased by 40%
• • Accurate measurement of ROI for each article
• • The marketing team focused on strategic initiatives